The use of generative AI has become ubiquitous on the Internet, with big tech giants and startups alike competing to stay at the forefront of the AI race.
Recently, Adobe joined this race by partnering with NVIDIA to develop its latest product, Firefly generative AI.
This partnership is significant for Adobe as NVIDIA’s hardware capabilities have been driving AI advancements.
In this article, you will learn why Firefly is the choice of firms and its pros and cons.
What is Adobe Firefly?
To understand Adobe Firefly, you need to know what “generative AI” is.
Generative AI is a type of artificial intelligence that generates data, such as text, images, audio, and video, from text inputs known as “prompts”.
Like Midjourney, DALL.E 2, and Stable Diffusion, Adobe Firefly is a generative AI that allows users to create and edit graphic designs, such as illustrations and banners, and even 3D objects. Just type in what you want to create or edit, and the AI will make the change instantly.
As of now, Firefly is in beta. You can access it here.
Pros and Cons of Adobe Firefly Generative AI
Pros of Adobe Firefly
Thought to Composition Instantly
All generative AI models have this feature, but Adobe Firefly has gone the extra mile and included “context-aware image generation”.
This “context-aware image generation” feature of Firefly lets users select a particular component of an existing image and change it according to their requirements.
This feature gives more control over editing the pre-existing images than other AI models do as of now.
Sketch to Design
Unlike other AI models, Firefly allows its users to turn sketches into custom vectors, brushes, and textures.
For example, you can make a perfect vector variation of a rough sketch of the letter “A” instantly.
Text-Based Video Editing
Currently, Runway is the only AI software that dominates the “text-to-video” segment. Now, Adobe’s Firefly could be the perfect rival.
Text-to-video is the next big thing after text-to-image, as these kinds of AI models will democratize filmmaking and content creation.
Mood Boards to Template
Creating unique posters and banners for social media is sometimes a daunting task for content marketers and social media influencers.
But that is not the case with Firefly. You can create unique posters and banners with only text descriptions or with mood boards.
You can even change fonts, and drag and drop photos onto your posters and banners.
This is one of the most powerful features of Adobe Firefly. With this 3D modeling feature, you can turn your 3D compositions into photorealistic images and add new styles within just a few clicks.
Highly Safe and Ethical
All generative AI models need to be trained with millions and billions of pieces of data in order to perform well.
Adobe took a unique path when it came to the training of Firefly. Unlike other generative AI models, Adobe trained Firefly with copyright-free stock images, which makes it lucrative for many brands.
Adobe achieved this with its own platform, Adobe Stock, which hosts over 200 million images, including photos and vector designs.
The copyright status of AI-generated images is not yet clear because the training data for other AI models includes works by various real-world artists.
Since there is uncertainty over the copyright of AI-generated images, brands have started to adapt Firefly, which does not have such risks.
Cons of Adobe Firefly
While the Firefly has many advanced features that other AI models lack, it has its own limitations that place it behind other generative AI models.
Poor Quality of Image Generations
Though Firefly is well-versed in creating unique and highly customizable posters, it often generates poor-quality artwork.
Particularly, generating the portraits of copyrighted characters, such as Mario, Deadpool, Mickey Mouse, Donald Duck, etc.
While other generative AI models are generating stunning portraits of the real world as well as fictional characters, the Firefly has a hard time generating it due to its training data limitations.
Overall, what I could say is that the Firefly gives more control over the AI generations and editing pre-existing real images or pre-created AI images.
Since it has the ability to let users select the component of an image, it gives more flexibility.
With unique features such as “context-aware image generation” and training on copyright-free stock images, Firefly is a popular choice for brands looking for an ethical AI model without the risk of copyright infringement.
However, Firefly’s limitations, particularly its difficulty in generating high-quality portraits of copyrighted characters, mean that it still has some way to go before it can compete with other generative AI models.
1. Is Adobe Firefly free?
As of now, Adobe Firefly is free since it is in the beta version. However, Adobe planned to incorporate the Firefly generative AI into its Creative Cloud (paid service) and Adobe Express (free app) platforms.